With second wave COVID flare-up scares causing further uncertainty, 4WDers around the country have been galvanised to pull the trigger on closer range trips, or had to take longer-range trips back to the planning stage.
One thing that remains vital as ever is the demand for quality touring gear that can be relied upon to get you out there wherever you’re going, and reliably get you back home in one piece.
Century’s range of 4WD and touring batteries are designed and manufactured right here in Australia, and are built tough in order to handle excessive under bonnet temperatures, continuous vibration, repeated impact from rough uneven terrain and the demands of power hungry accessories.
Century Yuasa’s automotive division has produced batteries in Australia since 1928.
When many countries and overseas suppliers went into lockdown earlier in the year and imports stopped, Century was able to support Australia’s economy by continuing to reliably produce their range of high quality automotive batteries.
Not only has the Carole Park, QLD-based business been a longtime stalwart of local manufacturing, but they’ve also made a significant commitment to the company’s future and jobs for their workers.
Century employs around 600 employees across Australia & New Zealand, putting over $100 million back into the Australian economy every year.
The company is about to showcase this commitment with a multimillion-dollar upgrade of factory equipment and a significant upgrade and expansion of their research and development team. This will enable Century to dramatically boost their plate production capability – the most critical components of lead acid batteries.
Stu Stanners, Century’s General Manager Automotive Sales for Australia and New Zealand, said the investment would boost annual production capacity by almost 20% to 1.3 million batteries.
“Manufacturing in Australia has fallen over the last two decades from 13 per cent of gross domestic product to 6 per cent,” he said.
“We are committed to continuous new product development and invest significantly in local manufacturing to ensure we set new standards in product performance.
“Almost every component needed for our manufacturing comes from other local manufacturers – whether that is iron ore from South Australia, recycled components from New South Wales and plastics and signage from Queensland.
“We have Australia’s back and we hope when you need a new battery next, you’ll insist on a Century battery and support an Australian made product.”
With automotive manufacturing the lowest it has ever been in this country, Century is on a course to be the first manufacturer to achieve a ‘century’ in business.
Check out the full range of quality batteries and accessories at www.centurybatteries.com.au
